ABOUT
- ful. について
- ful.（フル）は自然と調和して生きることで自分自身を満たし、豊かでいることを目指すウェルネスブランドです。幸せや豊かさは、他のだれかに求めたり与えられるものではなく、自分自身で気づき養うもの。ゆらゆらと揺れる炎、窓の外からふわりと香る花木の香り、砂浜の包み込む暖かさ、やさしい波音。五感を研ぎ澄ませると、ただそこにいるだけで満たされる。本来の感覚を呼び戻し、真に必要なものが見えてくる。ゆるぎない拠り所を自分の内側に見つけることができるような製品・機会の提供を目指しています。
Sustainability / Ethics
私たちは、地球が私たちのものではなく、植物も動物も地球もすべて共存する平等な存在であると考えています。そのため、私たちが心も身体も豊かな生活を送ることを目指しながら、できる限り地球環境に優しい選択をします。また、私たちの提案を通じて、より多くの方がそのことについて考え、行動に繋げられるような存在でありたいと思っています。
About Us
- ful. is a wellness brand that strives to fulfill and enrich lives
by living in harmony with nature.
Happiness and abundance are not things to be sought or given to someone else, but things to be realized and cultivated by oneself.
Flickering flames, the scent of flowers and trees outside the window, the enveloping warmth of the sandy beach, the gentle sound of waves...
When you sharpen your senses, simply being in the presence of such things can be fulfilling.
You will be able to realize what is truly important.
An unshakable foundation
by living in harmony with nature.
Happiness and abundance are not things to be sought or given to someone else, but things to be realized and cultivated by oneself.
Flickering flames, the scent of flowers and trees outside the window, the enveloping warmth of the sandy beach, the gentle sound of waves...
When you sharpen your senses, simply being in the presence of such things can be fulfilling.
You will be able to realize what is truly important.
An unshakable foundation
Sustainability / Ethics
We are believers of the idea that the earth does not belong only to us,
and that instead, plants, animals, and the earth are all equal entities that coexist in harmony.
We make choices that are as environmentally friendly as possible,
while striving to enrich lives both mentally and physically.
We hope that through our products,
we can encourage more people to consider this idea and take action.